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How Fortune 1,000 Brands Engage Spanish Speaking Facebook Fans
Many large brands such as Nike, McDonald’s and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of...
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Measuring Social Media Engagement
So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging? Why yes, absolutely there is. What needs to be...
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How Government and Non-Profits are using Hispanic Social Media.
The Hispanic Social Media Insights Webinars series continues March 23 (1 to 2 p.m. ET) with a free national webinar titled “How Government and Non-Profits are using Hispanic Social Media.” Case...
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How many US Hispanics on Facebook
So how many Hispanics could potentially be inspired to join your brand’s newly launched Facebook page? Well, before you look at your options for engaging Hispanics on Facebook you need to decide is...
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How to Remove Your Image and Name from Facebook Ads
Recently I have seen more and more discussion about people feeling very uncomfortable with Facebook using their name and image on social ads. I wrote about this last year on the dangers of showing up...
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What’s The Buzz About Facebook’s Graph Search Tool?
Graph Search – personalized search results Facebook currently has 1 billion users. The forum that started as a social platform for friends to connect has evolved into a lucrative tool for many...
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Options to Reach Hispanics with Facebook Ads
The Dilemma with Facebook Ad Targeting Crafting an effective Facebook advertising campaign is a key tool in helming a successful paid promotion. Beyond writing copy that’s succinct and persuasive and...
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The Pitfalls of Hiring a General Market Agency to Execute a Hispanic Campaign...
Targeting Hispanics With Facebook Advertisements When it comes to marketing, not all target audiences are created equal. Ensuring that the message is properly tailored for each demographic is...
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How To Use Facebook Tabs
What is a Facebook tab? A Facebook tab is a separate page within your Facebook profile and is found just below the profile image of your Facebook fan page. Your profile already included two tabs,...
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